DALLAS, TX–(Marketwire – September 27, 2007) – SkinzWraps, Inc., a full-service vehicle wrap company, announced today that it was awarded the contract to wrap a new ride for the State Fair of Texas® called the Texas SkyWay® in March of this year. The Texas SkyWay® is part of a multi-million dollar upgrade campaign for the State Fair of Texas®. SkinzWraps, Inc., with a documentary filmer in toe, successfully completed the project, which is approximately 4,500 sq feet, this summer, well in advance of the opening of the State Fair of Texas this week. For this project, SkinzWraps, Inc. used perforated vinyl with a newly released optically clear overlaminate, both of which are made by Avery Dennison. The combination use of these materials ensures riders of the Texas SkyWay® will always have great views in good and inclement weather conditions.
“The State Fair of Texas® is an institution in Texas and this new ride is expected to be the most popular in 2007. Being selected as the vendor for this marathon-like project and to have successfully completed it on schedule amid all the challenges of working around the real-time construction of the Texas SkyWay®, in addition to the unpredictable weather in Texas, lots of rain, brings tremendous pride, credibility and brand awareness to SkinzWraps,” says Peter C. Salaverry, Chairman & CEO of SkinzWraps, Inc.
About SkinzWraps, Inc.
SkinzWraps, Inc. is the industry’s leading vehicle wrap company offering a full suite of solutions, award-winning design, high definition printing, and expert installation. SkinzWraps, Inc. pioneered the concept of wrapping vehicles 6 years ago and continues to set new standards and push this type of outdoor advertising and marketing to a higher level. SkinzWraps, Inc. offers mobile advertising and vehicle wrap solutions to all types of businesses; whether you’re promoting a small business, launching a new product or a well-established company looking for new and creative ways to advertise and reach new customers. In addition to unit vehicle wraps and design, SkinzWraps, Inc. can create a broad, multi-vehicle mobile advertising campaign; an approach that is increasingly being used by advertising, promotion, marketing, and public relations firms as well as large corporate branding departments as part of their marketing strategies. SkinzWraps, Inc. has the experience and credibility to service all of your vehicle wrap and mobile advertising needs. Our clients include Sony Records, American IronHorse, Pepsi America, WingStop, Coors Light, United States Marine Corps, Hooters, Scion of Dallas, Clear Channel Communications, Universal Records, Auto Trader, Speedzone, Cagnazzi Racing, Starplex Cinemas, ITZ Restaurants, Shell GTL Fuel, CBS Radio, and CompUSA.
About the Texas Skyway®:
The Texas SkyWay®, a new high-performance aerial ride, will provide visitors to the 2007 State Fair of Texas® with bird’s-eye and panoramic views of the annual exposition in historic Fair Park. Riders will sit back and relax in 34 comfortable, enclosed gondolas as they travel up and over the colorful State Fair Midway — a distance of more than 1,800 feet from one station to the other.
The gondolas will depart from the stations at cruising speed before accelerating to 600 ft. per minute. At full occupancy, the Texas SkyWay® has a capacity of more than 5,000 riders per hour. Passengers will soar 65 feet above the ground at the ride’s highest point.
About the State Fair of Texas
State Fair of Texas, Inc. is the organization responsible for producing the well-known event of the same name. A 24-day showcase of entertainment, exhibits, and competition, it’s presented in Dallas each fall in historic Fair Park, a 277-acre complex recognized for its beautiful landscaping and unique collection of art deco architecture. Amusement Business, the industry trade publication, ranks the State Fair of Texas as the number one fair in the United States based on estimated attendance.
Founded in Dallas in 1886 by a group of civic leaders who wanted to focus attention on their young city’s accomplishments and prospects, the State Fair of Texas has consistently offered its visitors a first look at the newest and best in products and performances.
Many national corporations and local businesses participate in the Fair as sponsors and exhibitors. The event’s total economic impact on the Dallas/Fort Worth area has been calculated at more than $300 million annually. State Fair of Texas, Inc. is a private, non-profit corporation. It receives no funds from state, federal or local government and is entirely self-supporting. Programs and policies are set by a 55-member board of directors. The State Fair of Texas will open daily, Sept. 28 – Oct. 21, 2007.
About Avery Dennison
Avery Dennison Graphics & Reflective Products Division features a broad range of products for digital printing, traditional printing technologies, reflective and cut signage applications. Its products are used in applications ranging from promotional graphics such as signage, banners, labels, exhibits, displays and bus-wrap markings to long-term, durable applications such as fleet markings, backlit signs, vehicle striping, and graphics. The Division is a part of Avery Dennison Corporation, a FORTUNE 500 company based in Pasadena, California, with 2006 sales of $5.6 billion and operations in over 50 countries. Products offered by Avery Dennison include Fasson® brand self-adhesive materials; Avery Dennison® and Paxar® brand products for the retail and apparel industries; Avery® brand office products and graphics imaging media; specialty tapes, peel-and-stick postage stamps, and labels for a wide variety of automotive, industrial and durable goods applications.
Forward-Looking Statements Disclosure
Forward-looking statements involve risks and uncertainties. This press release may contain “forward-looking statements” within the meaning of the federal securities laws, commonly identified by such terms as “believes,” “looking ahead,” “anticipates,” “estimates” and other terms with similar meaning. Although the Company believes that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Actual events could differ materially and substantially from those projected herein and depend on a number of factors.